Avon Bioregeneration Crowdfunder
Videography and Editing
Producing a crowdfunding film from multi-filmmaker footage to help a grassroots river movement raise £21,000 and counting.
A movement of momentum
We Are Avon is a grassroots bioregional movement rooted in the river valley around Bath - part community initiative, part ecological vision. Their aim is to regenerate the River Avon and its surrounding landscape through collective, community-led action. Food systems, water health, and rewilded land, held together by the hands of local people.
When the group sought to launch their crowdfunding campaign, they had something precious: real footage of the land, the people part of the movement. This was captured by multiple filmmakers across different occasions, including film projects I had produced for We Are Avon. What they needed was someone to draw all of it together into a single, cohesive film that could carry the emotional weight of the campaign and move people to give.
I was brought in to help shape and find the story already held within that footage, and edit it into something that felt alive.
A movement of momentum
Editing multi-filmmaker footage presents a particular kind of puzzle. Different cameras, different lighting conditions, different visual sensibilities with each contributor bringing their own way of seeing. My role was to hold all of that with care: to honour the distinct voices within the footage while shaping a throughline that felt unified and purposeful.
Crowdfunding films also carry a specific presence: they have to do emotional work quickly, without feeling like a hard sell. Every cut had to earn its place in building the viewer's connection to the river, the land, and the communities fighting for change.
What the edit made possible
Post-production is often invisible, and that's exactly the point. In many contexts a well-edited film doesn't announce itself; it simply carries you to an intended destination. For We Are Avon, the edit needed to transform a collection of separate moments into a coherent, moving portrait of a community and their river.
The crowdfunder launched with the film as its centrepiece, and the response was immediate. Beyond the fundraising goal, the video has continued to serve the movement, shared across community channels and as a continued introduction to what We Are Avon stands for.
For this project, it meant holding multi-source material with sensitivity, stitching together the structure, emotional rhythm, and moments that matter to move audiences to support the campaign.
